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The Reframe

by Praveen Ghanta

Praveen Ghanta, founder of Fraction, on hiring, building, and shipping software — and why most of the standard playbook doesn't hold up under founder math.

Stay in the loop on SaaS growth, AI strategy, and pricing.

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Branded hero image: AI Features in Construction Management Software, bold orange slash composition on dark background with Fraction wordmark
AI Strategy

AI Features in Construction Management Software: What's Worth Building and What's a Distraction

Your Procore or Autodesk Build instance isn't the bottleneck. The two AI features that actually move your margin are a thin layer on top of what you already run. You don't need to migrate to get them.

ai features in construction management softwareconstruction management softwareAI Strategy
Branded hero image: AI in Construction Scheduling, bold amber metric composition on dark background with Fraction wordmark
AI Strategy

AI in Construction Scheduling: What It Can Actually Do and What It Still Can't

AI scheduling tools are only as good as the data feeding them and the system they plug into. Bolt a predictive layer onto the scheduler your crews already run. Don't force a new tool on the people keeping the job on track.

ai in construction schedulingconstruction scheduling softwareAI Strategy
Branded hero image: Generative AI in Construction, bold orange slash composition on dark background with Fraction wordmark
AI Strategy

Generative AI in Construction: Kill the Document Tax Before You Chase the Flashy Stuff

The ROI in construction isn't a flashy model. It's the document and coordination tax that quietly burns margin on every project. Generative AI is finally good enough to kill most of it.

generative ai in constructionconstruction technologyAI Strategy
Branded hero image: AI in Construction Estimating, teal concentric rings diagram on dark background with Fraction wordmark
AI Strategy

AI in Construction Estimating: Where It Helps, Where It Doesn't, and What to Build

The pitch is that AI will transform your estimates. The reality is narrower and more useful: it compresses takeoffs, surfaces patterns in your own historical cost data, and hands the judgment calls back to you.

ai in construction estimatingconstruction technologyAI Strategy
Branded hero image: AI in Construction Safety, amber rising bar chart on dark background with Fraction wordmark
AI Strategy

AI in Construction Safety: The Integrations That Actually Reduce Risk

The job site demos look impressive. The tools that actually move your incident rate are the ones nobody's pitching, the ones quietly wired into the systems your crews already use.

ai in construction safetyconstruction technologyAI Strategy
How AI Meeting Transcripts Catch the Project Signals Managers Miss
Team Ops Video

How AI Meeting Transcripts Catch the Project Signals Managers Miss

Skilled project managers catch a lot, but not everything, especially across multiple clients at once. The checks that slip through are not random. They are the early warning signs. Here is how AI transcripts automate them.

project managementAI meeting transcriptsdelivery health
The 90% Problem: Why AI Coding Agents Still Need Software Architects
AI Strategy Video

The 90% Problem: Why AI Coding Agents Still Need Software Architects

AI coding agents are technically gifted. They also overbuild, overengineer, and miss architectural decisions that only a human who has shipped to production can catch.

AI coding agentssoftware architecturecode review
Profit Is the New Moat for SaaS
SaaS Growth Video

Profit Is the New Moat for SaaS

For roughly 20 years, SaaS companies treated zero profit as a growth strategy. AI just made that bet untenable. The companies that get to 20% margins first will have the only defensible position left.

SaaS profitabilitySaaS growthsoftware moat
SaaS Margins Were Zero. AI Changes That Math.
SaaS Growth Video

SaaS Margins Were Zero. AI Changes That Math.

Defense #1 in the AI era: profitability. Most SaaS companies have run at zero profit margin for 20 years. That's a luxury AI pricing pressure will not allow.

SaaS marginsprofitabilityAI pricing
Operate at the Edge: The SaaS Moat Big Companies Can't Copy
SaaS Growth Video

Operate at the Edge: The SaaS Moat Big Companies Can't Copy

Software alone is no longer a defensible moat. The companies that will survive the AI era are the ones whose software does something in the real world — and earns the switching cost that comes with it.

SaaS moatphysical defensibilityfintech
Stuck at a SaaS Plateau? It's Not Just a Sales Problem
AI Strategy Video

Stuck at a SaaS Plateau? It's Not Just a Sales Problem

Public data is no longer a SaaS moat. LLMs replicate it for free. Three paths to proprietary data competitors cannot touch.

Data MoatSaaS StrategyProprietary Data
Why 10% SaaS Churn Isn't Actually a Problem
SaaS Growth Video

Why 10% SaaS Churn Isn't Actually a Problem

SaaS operating margins were near zero for 20 years. AI lets lean teams cut costs, drop prices, and hit 20%+ margins. Here's the new playbook.

SaaS ProfitabilityAI Cost ReductionOperating Margin

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