Profit 101 Series

Building a Startup
From Nothing to Profit

A step-by-step series documenting what you should be focusing on for each step of your product building journey.

Profit 101: Intro

May 8, 2023

Startup Growth and Profit

Profit 101 #2: How to Start

May 10, 2023

Start Fractionally!

Profit 101 #3: Year 1

May 15, 2023

Find Your Customers!

Profit 101 #4: Minimum Viable Revenue

May 22, 2023

MVR, the corollary to MVP

Profit 101 #5: Fail Fast

May 30, 2023

a VC innovation

Profit 101 #6: Let's Talk About TAM

Jun 28, 2023

Getting Market Size Right

Developing Product Pricing

Profit 101 #7: Pricing and Unit Economics

Jul 24, 2023

If Your Unit Economics Don't Work Now...

two cofounders sharing equity with old fashioned scale

Profit 101 #8: Not All Cofounders Are Created Equal

Aug 18, 2023

But Don't be Stingy, Quantify

Revenue vs Profit

Profit 101 #9: Not All Revenue is Created Equal

Sep 21, 2023

Using Gross Margin as a metric instead

profit-margins

Profit 101 Video: How to get to 50% Profit Margins, Part I

Oct 12, 2023

Achieve 50% Profit Margins in a Software Business

Achieving Profit Margins

Profit 101 Video: How to get 50% Profit Margins, Part 2

Oct 19, 2023

Achieve 50% Profit Margins in a Software Business

Hiring Costs

Profit 101 Video: Pursuit of Profit Margins - Fractional Hiring

Oct 25, 2023

How Fractional hiring can help you achieve 50% profit margins

Cost Savings in Hiring

Profit 101 Video: Pursuit of Profit Margins - Cost Savings

Oct 26, 2023

Managing costs with fractional hiring

Reducing Risk

Profit 101 Video: Pursuit of Profit Margins - De-risking

Oct 26, 2023

Remove risk with fractional hiring decisions

hiring talent pool

Profit 101 Video: Pursuit of Profit Margins - Talent Pool

Oct 28, 2023

Increase your talent pool size for better performing individuals

Startup Marketing Costs

Profit 101 Video: Startup Costs - Marketing

Nov 8, 2023

A breakdown of marketing needs for your startup

Startup Hosting Costs

Profit 101 Video: Startup Costs - Hosting

Nov 8, 2023

How to choose a Hosting solution when you're a startup

Startup Software Costs

Profit 101 Video: Startup Costs - Software

Nov 8, 2023

What sofware is needed, and what is too expensive

Tech Debt in Software

Profit 101 Video: Tech Debt

Nov 16, 2023

When your code is not flexible enough to support new features

Testing for ROI

Profit 101 Video: Testing for the Highest ROI

Nov 17, 2023

Unit testing vs testing at the API layer

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