"A big benefit of working with Fraction is trust. They really understand my business, and they've taken the time to dig deep and understand what's best for E-Claim, and for me."
Transforming Operations with Our Expertise
Founded in 1999, a leading SaaS company in the insurance industry set out to revolutionize the sector with a comprehensive solution targeting claims management surges or volume. Drawing on the founder’s decade-long experience as a claims adjuster, and manager who specialized in catastrophic personal property events, the company understood the industry and issues first-hand.
While the company had enjoyed over a decade of success, it encountered numerous obstacles in expanding its operations, streamlining processes, transitioning into a product-driven enterprise, and fostering seamless team collaboration. These hurdles threatened to impede the company's ability to meet evolving market demands and sustain its position in the claims management solutions landscape.
To address these challenges, the company connected with Fraction cofounder, Praveen Ghanta, on LinkedIn, to discussing effective bootstrapping strategies. Ghanta's experience in hiring fractional developers for his previous startup, which led to a successful nine-figure exit in 2021, proved invaluable.
Through Fraction, the company onboarded:
These seasoned professionals, each with over 20 years of experience, collaborated with the company’s product management lead and engineering lead.
Through the Fraction and company partnership, the team worked together to implement:
Amanda Vu partnered with product management to define the company's strategic roadmap, thereby transitioning the company towards a product-led organization. This involved setting clear, achievable goals and aligning the team’s efforts with the company’s vision.
Jeremy King collaborated with the engineering team to implement modern agile development practices. This approach streamlined development goals, improved project management, and fostered a culture of continuous improvement.
Scott Fayed integrated with the company’s development team, enhancing collaboration and ensuring seamless integration of new solutions. His role was crucial in bridging the gap between strategic planning and execution.
Since partnering with Fraction, the company has achieved significant milestones:
The implementation of agile practices led to a more efficient workflow, reducing development cycles, and improving product delivery times.
The strategic roadmap provided a clear direction, enabling the company to prioritize high-impact features that aligned with their ideal customer and innovate effectively. This shift towards a product-led approach positioned the company as a leader for mid-markets in the claims management solutions market.
Improved team collaboration resulted in better communication, higher morale, and a more cohesive work environment. This fostered innovation and allowed for the successful integration of new technologies.
The company solidified its commitment to excellence by centering its efforts on the midmarket and ancillary segments that had been historically overlooked or underserved by major industry players. This strategic focus on overlooked segments of the market bolstered the company’s reputation within the industry, enabling it to attract new clients and forge valuable partnerships.
Overall, the collaboration with Fraction allowed the company to transform its operations, achieving its vision of revolutionizing the insurance sector with seamless, efficient, and user-centric claims management solutions.
