We enable clients to work with the best for up to 70% less than full-time hiring. Our talent pool includes software, healthcare, finance, and marketing talent to meet the needs of fast-growing businesses. Fraction was founded in 2022 with headquarters in Atlanta.
Praveen Ghanta
Cofounder + CEO
Serial entrepreneur, software developer, professional investor, and amateur economist, Praveen has done a bit of everything. He spent time as a fractional developer in the early 2000s, then employed fractional developers at his startup HiddenLevers until his exit in 2021.
Jeffery Baker
Cofounder + Head of Sales
With a background in sales and business development, Jeff was the right person to help build an outsourced development solution. After seeing firsthand how inefficient and wasteful outsourced development projects can become, he knew there had to be a better solution. Also, he has great taste in sweaters.
Alyssia Maluda
Cofounder + Head of Operations
Between her time at the World Bank and managing the product team at HiddenLevers, Alyssia knows a thing or two about managing complex projects. Alyssia interfaces with fraction's clients and manages all the day-to-day operations. She's the glue that holds it all together.
Faiz Imran
Chief Marketing Officer
Faiz specializes in social media marketing, and influencer marketing. He founded and exited "Fismma Digital Agency", one of Atlanta's top-rated digital agencies working with fortune 500, publicly traded clients. Co-founded and exited "Business Blurb", known as the fastest-growing Gen-Z media company of 2020.
Zahra Ladiwala
Head of Developer Relations
Zahra is a former recruiter and our go-to hiring expert for building engineering teams. She leverages her experience to consult startups. She assesses and identifies an ideal hire with market insights. She's been a product leader to early stage tech startups, and works with engineers to ensure strong execution and delivery.
Irma Mesa
Product Manager
Irma is a seasoned Product Manager and Project Manager with a diverse background, having worked on data-related projects for Fortune 500's, SaaS startups, and community-driven platforms. They bring a wealth of experience in user experience research, design, product development, as well as go-to-market strategy.
Leah Wilson
UI/UX Designer
Leah’s talent is being able to translate an idea into a visual proof of concept. She uses her background in UX design and animation to help solve business problems for tech start-ups and entrepreneurs. She runs incremental.design, a boutique web design studio with her husband and business partner. She's also a dog mom.
"Prior to building and selling my previous startup, I spent over three years as a fractional developer. During my tenure at large firms, I discovered I had spare time and began taking on consulting work to maximize my productivity and supplement my income.
However, freelance work proved to be cumbersome due to the constant need for interviewing, project hunting, and familiarizing myself with new clients. By fostering long-term relationships (1+ year) with my clients, I was able to consistently deliver high-quality work in both my full-time and fractional roles."
- Praveen Ghanta, Co-founder + CEO
