Two words: Tacit knowledge.
You've dealt with the American healthcare system. You know that drivers in the US always speed. You know a zip code is 5 digits (no letters), that an area code is three digits, and you know the sheer terror a customer would have if their SSN were leaked.
We get asked - why does Fraction only work with US talent? The world has shrunk, but there's still a tremendous amount of tacit knowledge that you gain by living in a country, interacting with its schools, its laws, its media, its institutions, and its culture.
Can this be learned without ever setting foot here? As the US saturated the world with its media, and the internet took over, the delta has indeed decreased. But most folks outside the US don't know what a gallon of gas costs (or what a gallon is), they may never have paid a copay (or heard it referred to that way), and the idea that college tuition costs more than a new car is baffling to them!
No one of these tidbits is core to your business. But if your business is based in the US, and deals with US customers, then I can guarantee the value of having tacit knowledge of America and its complexities. This becomes even more pronounced in particular verticals - employees in US healthcare, finance, logistics to name just a few sectors - they possess specialized knowledge that is unique to this market.
When Fraction expands to Europe, we will source local talent. When Fraction expands to South Asia and East Asia, we will source local talent, and so on across the globe. We believe in the value of tacit knowledge in every market - we are just starting at home.
In this era of remote work it's easy to assume that talent is fungible across the globe. But it's not. Honestly if it were - Silicon Valley wouldn't even exist, would it? TopTal, Turing, Remote, Deel are the new wave of global outsourcers, building upon the last wave of Infosys, Wipro, and the like. We are deliberately different.
At Fraction we believe that we can source the best talent for the US market in the United States of America - and using our fractional model we can still be cost competitive. If you can get the talent you need right here at home, affordably, why go elsewhere?
