Why You Should Brain Date
& Other Reflections from SaaStr 2022
Sep 20, 2022
Top line summary of SaaStr 2022:
Attended 20+ brain dates with talented and creative leaders in tech
Networked among nearly 10,000 founders, VCs + execs
Walked away with fresh perspective and new partnerships, connections + friends
Not bad for our first in-person event coming out of the COVID era!
SaaStr is the world’s largest community for B2B founders, executives and VCs. So we were excited for the opportunity to attend SaaStr 2022 + meet this community in-person. The COVID era limited relationship building to LinkedIn + Zoom, but being able to meet in-person again opened new opportunities to reconnect.
Reid Hoffman, Co-founder of LinkedIn, once said, “One lunch is worth dozens of emails.”
This rang true for us at SaaStr 2022. For fraction.work, the SaaStr brain dates were key in developing new relationships. While presentations on the big stages offered well-grounded advice, the smaller brain dates allowed for more personal discussions on experiences and expertise. The Brain Date platform enabled “focused, topic-based networking by allowing attendees to post specific topics and connect with others based on their interests or challenges.” Over 450 brain date topics were listed across subjects like digital marketing and fundraising.
The fraction.work team participated in over 20+ brain dates ranging from email outreach strategies + product positioning to leading discussions on bootstrapping to exit. The team also developed relationships the old school way: over lunch + happy hours. SaaStr 2022 was a great opportunity for Fraction to put ourselves out there and find new partnerships, connections, and friends.If you're looking to find new connections, hear about the latest in tech, and build partnerships, check out SaaStr 2023!